TAMPA, Florida, January 19, 2012 -- Eighteen months after adopting Hubspot’s all-in-one marketing platform, Tampa, Florida-based Acoustiblok has increased website traffic by 210 percent, increased organic search leads by 307 percent, and increased customer transactions by 40 percent, contributing to Acoustiblok’s record sales increases in 2011.
Hubspot named Acoustiblok a “Best Practice” customer based on its application of Hubspot marketing tools for website management, blogging, search engine optimization (SEO), lead management, marketing analytics, social media monitoring, and website analysis.
“Being recognized by an industry leader as a “best practice” customer is a real accomplishment, and one we’ve worked hard to achieve,” said Liz Ernst, director of public relations for Acoustiblok, Inc. “We have a small marketing and PR team, and we had been trying different approaches to increasing traffic and drawing attention to our Acoustiblok soundproofing product line, and our Thermablok aerogel insulating strips.
“Hubspot gave us some serious one-on-one attention and guidance to understand where to best devote our efforts for the greatest return on our marketing and PR campaigns.”
Acoustiblok President and Founder Lahnie Johnson says that Hubspot provided the traffic building tools he had been looking for in order to achieve the huge growth goals the company had set for itself.
"We knew we had to get more web traffic, and that more traffic would equate to more leads,” Johnson said. “We were able to use the HubSpot software to help us with our traffic building initiatives, and our leads increased dramatically as our traffic increased.”
HubSpot, Inc., based in Cambridge, Massachusetts, provides an all-in-one marketing software platform used by more than 5000 companies in 34 countries. HubSpot is also the developer of WebsiteGrader.com, a website analysis tool with more than 3 million users. HubSpot, Inc. was founded in 2006.
Acoustiblok’s high quality noise abatement products, available since 1998, have earned the industry’s highest ratings from architects, builders, and consumers. Acoustiblok is a proprietary viscoelastic polymer material with a high density mineral content, heavy and yet extremely flexible. As sound waves cause the Acoustiblok material to flex, internal friction occurs and the acoustical energy is transformed into undetectable trace amounts of heat.
Just one, 1/8 inch layer of Acoustiblok in a standard wall will result in more sound reduction than 12-inches of poured concrete. Environmentally friendly, Acoustiblok contains no lead, barium, or asbestos, is UV resistant and impervious to water and mold; it is UL rated and classified for all wall, floor, and ceiling installations.
Acoustiblok received first place product awards from the British House of Commons, and was named Builder News Magazine’s Product of the Year. The company was named in NASA’s annual list of top 49 Spin-Off companies for its use of aerogel technology in its Thermablok insulating strips.